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WordPerfect decided to keep the toll free support and it resulted in strong customer loyalty, even in the face of vigorous Microsoft Word (which did not offer toll free support) competition. Customers realized that they could get free customer support by calling the toll free sales line. WordPerfect had two phone numbers: a toll free sales line and a toll support line. One of the reasons for the success of the company was due to a happy accident. The company also provided late night pizzas to programmers who worked long hours. Innovative marketing included giving a $25,000 prize to the person who guessed the annual sales of the company. The team encouraged the software, superseded by upgrades, to be donated to schools.
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When the company had problems with too many changes in a year, it changed the software without changing the version numbers.
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Most PC software eventually adopted the same license. WordPerfect software was licensed rather than sold and granted limited rights to customers. It had no debt until Bastian and Ashton sold the company in 1994. By keeping expenses low, the company didn't need any outside financing. The company changed its name to WordPerfect Corporation in 1986. For much of the 1980s, SSI did its own advertising. 0, line numbering (important for legal offices), laser printer typeset quality, and the ability to ask secretaries for feedback. Later innovations included pull down menus in WP 5.1, true WYSIWYG editing with WP 6. That encouraged the ComputerLand sales people to become familiar and comfortable with the product, which translated into obvious sales advantages. The word processor cost $495, but IBM employees could buy it for $125 and ComputerLand (one of the biggest sellers of the software) employees could get a copy for $10. The team decided on WordPerfect since the name was one of the only ones without trademark protection.
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Eventually, the innovations included a keyboard template so typists did not have to move their hands from the keyboard, software printer drivers (added to MS Windows in the 90s), macros to make a key do a sequence of actions, a dictionary, proportional printing and mail merge. It could show a version of underlining on screen. It had a much better feature set than the other popular text editors of the day like WordStar. In 1982, they developed a version for the IBM PC. The SSI WP program for Data General shipped in 1980. Owens was bought out of the company in 1982. The deal allowed Ashton and Bastian to keep the rights to the word processor. They worked together on a job to develop a word processor for an Eyring Research contract for a Data General minicomputer. He had a plan for developing a word processor that included "a what you see is what you get" (WYSIWYG) screen display with easy page scrolling, inserting and text editing. Ashton had worked with Evans & Sutherland.
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Bastian was convinced to change from a master's in music to computer science by Ashton, who was a BYU computer science professor with a degree from the University of Utah. WordPerfect started as Satellite Systems Inc in 1979 with Bruce Bastian, Alan Ashton and Don Owens. It was also the biggest competitor to Microsoft in the word processing market and often beat Microsoft Word in popularity. It was a significant reason for the success of the IBM PC. Tips for future articles can be sent to OREM - Utah's WordPerfect was the dominant PC word processing application for almost a decade. Reading or replaying the story in its archived form does not constitute a republication of the story.Įditor's Note: This article is part of the Utah Inventions series, which features a different inventor or invention with Utah ties on Wednesdays. Information in the story may be outdated or superseded by additional information. This archived news story is available only for your personal, non-commercial use.